Last week, May 30 2012 to be more precise, Google announced the launch of Google+ Local. That’s a huge movement from Google, that will be integrated with Zagat, their restaurant-rating service (Google bought Zagat last year for $151 million). If you already have a Google Places account, notice that all Google Places profiles were already migrated to Google+ Local.
It seems that this was just the first step, and more updates will happen in the coming months. If you’re a business owner, you can continue to manage your local listing information via Google Places for Business. For now, my take on this is that this move will make things even easier for business owners to manage their listings on Google and to take full advantage of the social features provided by local Google+ pages.
I’m still researching/learning about this change, and if any interesting discovery on this comes up, I’ll post here. If any question or comment, feel free to contact me by phone or email.